Category Deep Dive: The Cold Side of Coffee

Why cold coffee is taking off... and the data to prove it

Let's talk about the hottest (or should I say coolest?) trend in the beverage world right now: iced coffee.

It's not just a summer fling anymore—cold coffee has become a year-round obsession, and the numbers are pretty jaw-dropping.

The primary culprit? You guessed it: Starbucks. Our go-to barometer for coffee trends recently dropped some eye-opening stats