Checkout Chats: Charlotte, Founder of CharCharms

Revolutionizing the Hydration (Accessory) Aisle

This week I got to sit down with Charlotte Trecartin, the founder of CharCharms, a water bottle accessory company.

The rise of reusable water bottles is a trend that shows no sign of slowing down. Stanley, a brand with over a century of history, exemplifies this growth. Stanley's sales skyrocketed from $70 million in 2019 to an astonishing $750 million in 2023.

And Stanley isn’t the only brand that has seen significant growth in the past few years. Brands like Owala, Simple Modern, and Brümate have also experienced substantial increases in sales. Simple Modern, for instance, has reported over $250 million in revenue.

This surge in popularity underscores the continued cultural shift towards viewing water bottles as status symbols rather than mere accessories. From the days when Nalgenes were all the rage to the HydroFlask frenzy of 2019, reusable water bottles have consistently held a place of prominence.

CharCharms' Journey from DTC to Major Retailers

For the first two and a half years, Ch…