Checkout Chats: Jason Wright, Founder of Wilde Protein Chips

Navigating the snack industry one protein chip at a time

Jason Wright launched Wilde brands in 2018, introducing a brand new product to the market. The early days had their challenges, particularly around manufacturing the product. His initial plan did not pan out, leading to significant changes in their production approach. And by 2020, the necessity for their own manufacturing facility became evidently clear, a move that has since propelled the company to double its revenue annually from 2021 onwards.

Owning a manufacturing facility has been a game-changer for Wilde. Jason admitted that the journey was hard and something he didn’t envisioned initially (can’t imagine many founders do!), but the move from outsourcing to in-house production allowed Wilde to innovate freely and control their entire process, crucial for maintaining the quality and uniqueness of their products.

Wilde recently scored a $20 million Series A extension that I think underscores its promising future. Our conversation delved into the recent strategic decisions shaping t…