Spate x Express Checkout: Weekly Data Dive
Understanding the latest consumer trends (w/ ending June 9th)
Welcome back to our weekly series, where we dive into the latest trends taking TikTok by storm, starting with food & beverage, brought to you by Spate and Express Checkout.
Our goal here is to arm founders and marketers with opportunities to grow. By providing insights into market trends and consumer behavior, you can make more informed decisions that drive growth and competitive advantage.
This week, we cover top growing TikTok trends across food & beverage, highlighting unexpected seasonal interests like hearty veggie soups, themed dessert displays for TV watch parties, nostalgic mayo cakes, and unique food items like "flagels."
Additionally, we explore the rising popularity of Trader Joe's budget-friendly meal series, influencer partnerships boosting brands like and Sweetgreen, and the growing trend of functional beverages like Kin Euphorics.
(and don’t forget to follow me and Spate on TikTok!)
Top growing TikTok trends across F&B:
Data week ending June 2nd, 2024
As the weather heats up, …
