Welcome back to another episode of The Curious Consumer!
In this episode, we dive into the world of energy drinks—what’s in them, how they got so popular, and where we see this category going. Plus, we share some of the CPG headlines on our radar.
A glimpse into what we cover:
The big breakup of KraftHeinz (and what that really means for Big CPG)
Some new seasonal launches + Starbucks new protein foam
The wild history of energy drinks
The rise of new players like Celsius and Alani Nu
Future energy drink trends to watch out for
Tune in and get curious with us!
Timestamps
00:00 Introduction
02:24 Seasonal Products and Pumpkin Spice
06:13 Current News: Starbucks Protein Cold Foam Launch
08:45 Current News: Erewhon Coming to New York
11:46 Current News: Kraft Heinz Split
16:33 History of Energy Drinks
22:22 The Rise of Celsius
26:39 Marketing Energy Drinks to Women
36:06 New Trends in Energy Drinks
47:16 The Future of Energy Drinks
51:08 Closing Thoughts
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