Express Checkout #108

CPG and Retail news from the week of 1/6/25

Hey there.

LA is on fire, and has been for days.

The pictures, videos, and stories leave me truly at a loss for words. It's unfathomable. People's homes are gone—celebrity or not, rich or poor, it doesn't matter. Lives are ruined, forever changed. Even from here in New York, I feel the weight of what our West Coast friends and families are experiencing.

Brands, local restaurants, and organizations are stepping up to help. I've compiled some resources below—please check them out and share them. And if you're a brand looking to get donations to LA, the team at Linkt are willing to help and cover costs for transport, so please email me directly.

For Families & Immediate Needs: Airbnb has opened their doors to provide emergency shelter. For parents, Babyletto is not only providing essential baby gear to affected families but also offers guidance on how to talk to your children about these challenging times.

For Pet Owners: If you've been separated from your pets or need support for them, Cleo …