Express Checkout #88 - the latest in CPG, Retail, and eComm
CPG and Retail news from the week of 8/19/24
Hello hello!
It’s finally the start of my favorite season, PSL season—a.k.a. Fall 🍂 Starbucks’s PSL, the most influential pumpkin spice product (next to the OG McCormick's pumpkin pie spice introduced in 1934), launched on August 22nd…the earliest release date yet. Here’s what you need to know about this cultural phenomenon:
It was first introduced as a test in just 100 stores
Since 2015, the pumpkin sauce has included real pumpkin puree
400 Million+ PSLs have been sold since 2003
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