Express Checkout #91 - the latest in CPG, Retail, and eComm

CPG and Retail news from the week of 9/9/24

Hello hello!

This week, I got to go to the NY launch of SummerFall Sake, a new canned sake brand. You might recognize the name from their extremely viral TikTok account where they make “water of the day”, AKA watertok content. Watertok videos usually feature creators adding sugar-free syrups and flavor packets to water in a Stanley tumbler (obviously). But SummerFall has a slightly ✨ different✨ take.

In SummerFall’s watertoks, they’re concocting straight up alcoholic cocktails as their “water” of the day—and it’s this kind of totally unhinged content that takes. off.