Express Checkout #96 - the latest in CPG, Retail, and eComm
CPG and Retail news from the week of 10/14/24
Hello hello!
On the back of Bumpin Blends launching in 1,400 Walmarts nationwide, I sat down with Lisa Mastela to discuss what it takes to build an authentic health brand in today's crowded market.
We dove into her unique perspective as a registered dietitian on the opportunities for truthfulness in health-focused products, the challenges of expanding into major retailers like Target and Sprouts, and how she hustled to get her product into the hands of celebrities—without the usual pricey endorsement deals.
🎉 🎂 Next month marks two huge things for Express Checkout, 2 years and 100 issues. That can only mean one thing: I’ll be hosting a major celebration in NYC! Want to partner to help put this on? Email me for more info!
Also, sponsorships are open for 2025 👀. I have a new website coming (featuring more long-form editorial content), a podcast, and YouTube channel! Plus I host tons of events each quarter. Don’t miss out on the chance to partner—spots are filling up fast.
