Spate x Express Checkout: Weekly Data Dive
Understanding the latest consumer trends (w/ ending May 19th)
Welcome back to our new weekly series, where we dive into the latest trends taking TikTok by storm starting with food & beverage, brought to you by Spate and Express Checkout.
The goal here is to arm founders and marketers with opportunities to grow. By providing insights into market trends and consumer behavior you can make more informed decisions that drive growth and competitive advantage.
(and don’t forget to follow me and Spate on TikTok!)
Top growing TikTok trends across F&B:
Data week ending May 19th, 2024
This week's TikTok food & bev trends focus on those that have shown significant growth since last week and have medium to high views relative to other TikTok trends. At the top of the list, we have the humble and mighty chicken cutlet sandwich. This week's top video for this trend is a man showing the lunch his wife made for him, featuring the sandwich. This content genre is an excellent reminder to brands that foods don't have to be fancy or colorful to take off. The real power l…
