Spate x Express Checkout: Weekly Data Dive
Understanding the latest consumer trends (w/ ending May 26th)
Welcome back to our new weekly series, where we dive into the latest trends taking TikTok by storm starting with food & beverage, brought to you by Spate and Express Checkout.
The goal here is to arm founders and marketers with opportunities to grow. By providing insights into market trends and consumer behavior you can make more informed decisions that drive growth and competitive advantage.
(and don’t forget to follow me and Spate on TikTok!)
Top growing TikTok trends across F&B:
Data week ending May 26th, 2024
This week, green rice is leading growth for food & beverage trends on TikTok that have significant growth and medium to very high views relative to other TikTok trends. The trend is made by simmering rice in chicken broth and a flavorful green juice that combines spinach, green pepper, cilantro, onions, and tomatillos in a blender. Peas and some other spices are added at various junctures throughout the process. For the other savory trends on the list, @dejahjanique has a viral tw…
