Spate x Express Checkout: Exploring the Latest TikTok Trends in Food & Beverage

A Fusion of Tradition, Creativity, and Modern Appeals (w/ ending June 16th)

Welcome back to our weekly series, where we dive into the latest trends taking TikTok by storm, starting with food & beverage, brought to you by Spate and Express Checkout.

This week, we're diving into savory delights, featuring comforting dishes like stuffed cabbage soup and unique garden-to-table creations like purple cauliflower. We'll explore regional favorites such as hobbit meals and chicken riggies.

We'll also shine a light on brands making a significant impact, like Blue Bunny's Twist Pints campaign and Moon Juice's SuperYou supplement, now available at Erewhon. Stouffer’s is getting a boost from mukbang creators, and JOYRIDE is gaining traction with its launch in Target, thanks to the influence of YouTuber Ryan Trahan.

Finally, we'll discuss the rapid rise of tanghulu, a traditional Chinese snack that's captivating US audiences with its visually and audibly satisfying appeal. Get ready for a deep dive into TikTok's dynamic food scene and discover the trends and brands shaping th…