Express Checkout #19

Commerce news from the week of 3/27/2023

Hello friends! I don’t know about you but last week was crazy. Between attending Shop Talk in Las Vegas, apartment hunting, and helping to produce Adgile’s upcoming podcast (it’s going to be a good one), it’s been a whirlwind!

Anyhoo, I want to start off by talking about Pepsi’s fresh rebrand! I think this is a huge upgrade from the previous multimillion-dollar rebrand that was introduced in 2008. Let us not forget the truly overdone document they produced going into too much detail about how they came to that logo.

The new one harkens back to some of the original Pepsi designs, there’s remnants of the late 60s logo and the logo from the early 70s to early 90s!