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Last Week in Consumer Brands: Fragrance Trends, Protein Innovations, and AI Retail

Hello hello!

We’re excited to test out a new format on the pod :) Every Monday, we share the previous week’s biggest news in consumer + retail in our newsletter, Express Checkout. Now, we’re bringing that newsletter to life—walking through each Monday edition on the pod. This week, we chat about:

  • Gen Z males’ new fragrance obsession

  • The latest protein-infused products (protein Pop-Tarts and Barebells’ protein soda)

  • Supplement brands entering Target

  • OpenAI’s partnerships with retailers

  • Chobani’s latest funding round and expansion efforts

See you next week!

Chapters:

00:00 Intro

01:00 Male + Gen Z Fragrance Trends

13:04 Protein Pop-Tarts

17:13 Barebells’ Protein Soda

21:30 Target Supplement Launches

24:17 Retailers Partnering with OpenAI

26:34 Live Shopping with E.L.F Cosmetics

28:49 Chobani’s Growth

32:26 Mammoth Brands’ Expanding Portfolio

34:16 Conclusion

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