Pickles: From Fashion to Books to Snacks

Pickles Are Having a Moment

Traipsing down the West Village in athleisure sets, you'll see twenty-something girls with narrow, black 90s-style sunglasses and their hair carelessly thrown up with a butterfly clip living out their West Village, Carrie Bradshaw dream. 

Depending on which street in the Village you decide to pause and murmur to yourself: Why does everyone kind of look alike? And then: Should I dress better? You may find yourself standing in front of the latest cool thing. The Pickle. 

Yes, the pickle is back, but this time around, it’s assuming different forms. 

Located on 21 8th Avenue, Pickle is much more than a storefront; it's a peer-to-peer marketplace that helps people earn passive income by renting out their clothes. While it has an app and website, Pickle’s physical storefront has a hidden gem quality and plays an important role in brand discovery.

“There are many people discovering Pickle for the first time passing by the store...[they] come in and the concept of peer-to-peer rentals makes sense…