THE NAKED MARKET ACQUIRES AND RE-LAUNCHES LOW-ABV APERITIF BRAND, HAUS

Drink Industry Darling, Haus, Set to Relaunch with Acquisition from CPG Holding Company, The Naked Market

LOS ANGELES, CA (June 29, 2023) — The Naked Market, the owners of brands including Rob’s Backstage Popcorn and Flock Foods, today announced its acquisition and re-launch of Haus, the beloved, low-ABV aperitif brand.

Haus launched in Sonoma, California in 2019, by Helena Price Hambrecht and Woody Hambrecht, with a line of low-ABV beverages that quickly became popular with millennials and built a loyal community of customers. The brand was primarily built DTC (direct to consumer), using natural ingredients and subtle, refined flavor profiles in its beverages that drew consumers to a more elevated drinking experience. The brand gained significant traction through its strong social presence which profiled its chic branding and unique low ABV value proposition.

The Naked Market Founders: Harrison Fugman & Alex Kost (Photo: Melanie Riccardi)

The Naked Market purchased Haus amidst company st…