Welcome back to another episode of The Curious Consumer!
Today we’re talking about the hottest topic right now…..PROTEIN.
Let’s get one thing straight: protein isn’t just a trend. It’s a fundamental part of our nutrition, and it’s been essential long before it started trending on social media. Whether you’re an athlete, a busy parent, or just someone trying to eat a little healthier, protein plays a crucial role in how our bodies function and feel.
In this episode you’ll learn about:
🧬 What protein actually is (and why it matters)
📜 The history of protein, from its 19th-century discovery to today
🍫 The first protein bars and early protein products
💪 How bodybuilding and diet culture shaped the protein industry
🏪 Big brand acquisitions and current market trends
🔮 Insights on the future of protein in our daily diets
Don’t forget to like, subscribe, and share your thoughts with us!
TIMESTAMPS
00:00 Introduction to Protein Craze
00:35 The Ubiquity of Protein in Modern Products
03:28 Historical Context of Protein
08:56 The Rise of Protein Isolates
12:37 Bodybuilding and Protein Supplements
17:30 Fitness Boom and Protein Products
19:57 Nostalgia for Early Protein Bars
21:29 Evolution of Protein Bars in the 2000s
22:07 The Rise of Protein as a Hero Ingredient
22:39 Major Acquisitions in the Protein Market
23:42 Iconic Brands and Candy Replacements
24:35 Diet Culture and Protein Messaging
25:18 Quest and Halo Top Era
26:44 The Proteinization of Foods
32:02 Big Bets in the Late 2010s
36:58 The Role of GLP-1 in the Protein Boom
38:46 Conclusion and Teaser for Part Two
🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop every week
📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox. Sign up at expresscheckout.co
📱 Let’s connect! Follow us for behind-the-scenes content, quick tips, and more:
Instagram: @expresscheckout
💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode!
⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!
🎯 Got a minute? Share this episode with a friend who’s always reaching for that energy drink. They might learn something that surprises them!
