Uncover the Top Consumer Trends of Q2 2024
A Preview of Spate's Latest Insights
Staying on top of the latest consumer trends is crucial for brands aiming to connect with their audience and drive growth. Spate’s Q2 2024 trends report offers valuable insights into the most talked-about topics on TikTok, spanning beauty, wellness, food & beverage, and ingredients. Here’s a sneak peek into these emerging trends—download the full report for a comprehensive understanding and strategic advantage!
💄 Beauty Trends – Practicality Meets Innovation
Beauty consumers are showing a strong preference for products that offer both practical benefits and innovative experiences. This quarter, there’s a noticeable shift toward hair and skincare solutions that not only address specific concerns—such as anti-frizz treatments and scalp microbiome care—but also provide a unique, sensory appeal.
