Spate x Express Checkout: Weekly Data Dive

Understanding the latest consumer trends (w/ ending June 9th)

Welcome back to our weekly series, where we dive into the latest trends taking TikTok by storm, starting with food & beverage, brought to you by Spate and Express Checkout.

This week, we're delving into the resurgence of s'mores, exploring unique dishes like Panzanella and Loco Moco, and looking at convenient meals like taco casserole.

We'll shine a light on brands making an impact, such as Nature’s Bakery and their Mini Fig Bars, and Wildwonder with their gut health drinks. We'll also discuss ongoing legal battles in the F&B world and how they're shaping brand perceptions. Lastly, we'll explore the smash burger trend that's capturing attention across platforms. Get ready for a whirlwind tour of TikTok's food scene.

(and don’t forget to follow me and Spate on TikTok!)

Top growing TikTok trends across F&B:

Data week ending June 9th, 2024

S’mores season is upon us, and it’s increasingly evident based on the number of brand campaigns dominating #s’mores on TikTok. @globalmunchkins drives views…