The great CPG shakeup is here.
CPG and Retail news from the week of 7/7/25
Hello hello!
While we typically reserve our Monday sends for the previous week’s news, today we’re briefly breaking our own rule to quickly touch on the news that came across our desks this morning:
David (yes, that David) announced it is now selling (wait for it…) frozen cod! Like, the fish. The literal fish. In a box. Raw. Unadulterated.
We cannot tell if this is real or a joke, because, while our prank-o-meters are blaring, you can actually place an order for cod on David’s site.
And the company clearly spent some cash on this launch—from the landing page itself (sleek, featuring an FAQ, etc etc) to this bizarre and seemingly highly-produced ad.
While we won’t get into it in this edition, expect an update next Monday on this whole fishy situation. In the meantime, please consider paying a visit to your local fishmonger to DIY your own yassified cod at home. 😇
