The Manischewitz Rebrand

A Thoughtful Nod to Tradition with a Modern Twist

Growing up, Manischewitz was a comforting presence in our family's pantry. In fact, I think I can say that was true for almost every Jew I know. It always held a special place in my heart. 

So when I heard it was rebranding, I was eager to see how a 136-year-old (started in 1888!) brand so integral to American Jewish culinary heritage would refresh its i…