The Manischewitz Rebrand

A Thoughtful Nod to Tradition with a Modern Twist

Growing up, Manischewitz was a comforting presence in our family's pantry. In fact, I think I can say that was true for almost every Jew I know. It always held a special place in my heart. 

So when I heard it was rebranding, I was eager to see how a 136-year-old (started in 1888!) brand so integral to American Jewish culinary heritage would refresh its image while honoring its roots. The result? A thoughtful and engaging transformation that pays homage to tradition while creating a playful and welcoming environment inviting a broader audience to explore Jewish culture and cuisine.

New 2024 branding - Manischewitz

Cultural Relevance and Expansion

In the landscape of today's global market, where the appreciation for culturally rich and diverse foods is ever-growing, Manischewitz's rebrand shows how traditional brands can evolve while staying true to their roots. 

“There is latent cultural relevance in the brand that is already baked in, pun intended. All the resurrections in globally inspire…