Unlock the world of consumer goods. From shelf to shopping cart, and beyond
Our story
Express Checkout started as a passion project, driven by a love for CPG and retail and a desire to explore the constantly evolving consumer landscape. It began as a newsletter for those who wanted more than just headlines — for those who craved deeper insights into how everyday products, business strategies, and buying behaviors shape our world.
What started as a weekly newsletter sent to a small circle of peers quickly grew into a platform that attracts thousands of readers eager for a fresh take on the consumer goods industry. From trends and marketing strategies to product innovations and cultural shifts, I set out to build something more: a place where readers could think like an operator, beyond surface-level analysis.
From cereal boxes to industry insights
With diverse backgrounds in journalism, technology, and cultural studies, we set out to create a platform that bridges these worlds, providing a space for in-depth analysis, personal stories, and cultural insights. Our journey started in a modest co-working space, but our vision was always expansive – to reach and resonate with a global audience.
Looking ahead
Express Checkout is more than a newsletter—it’s a growing community of curious consumers, industry experts, and brand builders. Together, we explore the ever-evolving world of consumer goods, digging into the latest product launches, dissecting marketing strategies, and shining a light on the cultural shifts driving the market.
The goal? To make Express Checkout the go-to place for anyone curious about how consumer goods really work. Whether you’re a seasoned industry pro or just a curious consumer, my insights will forever change the way you see your shopping cart..
Thoughtful content, every time
Every issue of Express Checkout is crafted with care, grounded in research, and fueled by a genuine passion for consumer goods. My mission is simple: to turn boring errands into exciting explorations.
By delivering well-researched insights, engaging stories, and thoughtful analysis, I help readers understand the products around them in a whole new way.
❤️ Team Express Checkout
Nate + Jenna