THC bevs are now at Target
CPG and retail news from the week of 10/6/25
Hello hello!
A little confession: We write about BFCM strategies every year… but we’ve never actually run one. 🫣
What we are, though, is professional BFCM shoppers. Which means we know what works on us—and what makes us immediately delete an email. This week, we found a tactic that explains why some brands get our money and others don’t:
As Tapcart’s 2025 BFCM Playbook explained: Stop treating all your customers the same.
That “BIGGEST SALE EVER! 25% OFF EVERYTHING!” email you’re sending to literally everyone—whether they dropped $1,000 last year or signed up for 10% off and ghosted? It doesn’t work. Not on us, not on anyone.
What does work? Segmenting by Recency, Frequency, and Monetary Value (RFM):
Your champs/VIPs: Give them early access and exclusive bundles—they don’t need discounts, they want to feel special (don’t we all? 🥹)
Potential loyalists: Hit them with time-limited offers to encourage a second purchase. “Complete your collection before midnight” works on us every single time…
