This week, we’re chatting about the sneaky strategy behind lip balms, the future of female-focused energy drinks, Rao’s rise to success, why Oreo and Instacart are getting heat, and so much more.
Our latest newsletter gets into more details on all of the above. Read it here:
https://expresscheckout.co/p/how-brands-are-winning-with-lip-balm
The Rundown
00:00 Intro
00:45 The “lipification” of beauty
11:07 Unwell’s new energy drink
19:08 Oreo Zero Sugar (and its response…)
24:21 The two camps of supplement launches
30:16 Instacart’s pricing controversy
33:32 Going all-in on pasta sauce
39:42 Conclusion
🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly.
📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co.
Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout
💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at hello@expresscheckout.co :)
⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!
