Newsletter

Big Food is officially obsessed with fiber.

+ an interview with OLIPOP's CEO, co-founder, and formulator

Feb 24 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The era of 'Functionwashing'

+ more celebrity brands, another prebiotic drink, and more...

Feb 17 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Start betting on kids products.

+ dairy is back (and lactose-free), David Protein makes headlines, and more...

Feb 9 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The gummy-ification of wellness

+ a new sexy allergy care brand, Amazon ditching Fresh, and more

Feb 2 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Building the perfect celebrity brand

+ e.l.f's first fragrance, the new non-UPF Certification, Purell gets acquired, and more

Jan 26 • Jenna Movsowitz, Nate Rosen, Natalie Weiner, and Express Checkout

All roads lead to Target.

+ MORE protein bevs, innovation that (actually) excites, and THC wins.

Jan 21 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Sex sells protein.

+ the new food pyramid, chatbot checkout takeover, and more...

Jan 13 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The new Jimmy Dean ☀️

+ Body care is all the rage, Daily Harvest's return, and more...

Jan 5 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The Kelces get saucy 🌶️

+ Instacart's $60M settlement, THC soda, and our 2025 year in review

Dec 22, 2025 • Express Checkout, Jenna Movsowitz, and Nate Rosen

How brands are winning with lip balm.

+ More energy drinks for the girls, Oreo and Instacart controversies, and more...

Dec 15, 2025 • Express Checkout, Jenna Movsowitz, and Nate Rosen

The drones are coming.

+ BeatBox acquired, fragrance explosion, and more...

Dec 9, 2025 • Express Checkout, Jenna Movsowitz, and Nate Rosen

Quince launches caviar

+ Three years of Express Checkout, Aldi's takeover, and more...

Dec 1, 2025 • Express Checkout, Jenna Movsowitz, and Nate Rosen

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