Welcome back to another episode of The Curious Consumer!
This is our part 2 episode of our dive into protein. If you haven’t watched our first one, you can check that out here!
Protein isn’t just for bodybuilders anymore. It’s everywhere. It’s in your cereal, your ice cream, even your condiments. I know. 🥣🍦🥨
This week on The Curious Consumer, we’re diving deep into the “protein-ification” of America. From wild grocery store finds to hot takes from real listeners, we’re breaking down why everyone’s obsessed, what’s actually healthy, and which trends might be here to stay.
💬 Is protein a trend, a bubble, or the new normal?
👀 Are you team “protein in everything” or “just give me the real thing”?
In this episode you’ll learn about:
🥣 How protein-packed products are taking over every aisle, from cereal to ice cream
🧬 Some science (and myths) behind protein claims and labeling
🍦 The rise of high-protein snacks, drinks, and even condiments
💪 Why “baddies are eating like rottweilers” and what that says about wellness culture
🤔 Hot takes from real listeners on whether protein is a trend, a bubble, or here to stay
TIMESTAMPS
00:00 Intro and Welcome
02:35 Brief Background and History of Protein
07:35 Exploring Protein Product Categories
08:49 Cereal Category Deep Dive
12:37 Pasta and Alternative Grains
17:18 Ice Cream and Frozen Products
19:06 Beverages and RTD Products
33:22 Hot Takes from Listeners
33:23 Consumer Hot Takes and Opinions
47:33 Future Trends and Market Predictions
56:12 Marketing Claims and Consumer Education
01:01:20 Product Quality and Taste Considerations
01:04:37 Wrap Up and Contact Information
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Checkout some of the articles and resources we used!
Research paper on social media usage leading to increased protein intake
- ’s article on Protein bars:
Fred Hart’s post on Costco being THE protein dealer.
